Branding in Service Marketing
Understanding Branding in Service Marketing Branding in service marketing is the process of creating a distinct and recognizable identity for a service-based business. Unlike physical products, services are intangible, making branding an essential component of differentiating a service provider from competitors. Successful service branding fosters trust, credibility, and long-term customer relationships. Branding in service marketing involves creating a unique identity and image ...
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