Digital marketing trends for real estate

July 1, 2020

Given that the real estate sector remains in progression and the demand for residential as well as commercial real estate is enhancing, we provide you the most recent digital promotion and marketing solutions to ensure that you are able to remain ahead of the competitors in this digital era. Below are the best real estate promotion and marketing techniques. Let’s dive in and learn more on these trends.

 

Your Business Website

Your business website is actually the foundation of each and every digital promotion and marketing initiative. A recent study by Google shows that about 80% of buyers as well as renters hunt for commercial and residential real estate properties online. This indicates that your website holds lots of power in achieving brand exposure, securing potential customers and

also assisting lease-up initiatives to push sales for your business. Here are some tips which are likely to have a strong influence on your business.

 

1. Responsive Website: A responsive website ensures that your site is fully optimized for every device. Your strength to reach and attract prospective real estate investors as well as buyers and tenants significantly depends upon the user experience of your website displayed on their devices. You need to remember that in order to present your brand and services properly it’s essential to have a website optimized for every platform such as Android, iOS, and Windows in addition to all other devices like desktop, smartphone and tablet.

 

2. Blog Page: An active blog is viewed as an excellent promotion and marketing tool which holds a significant influence on search engines exposure for social media as well as an ideal spot in order for starting interaction and communication with prospective customers. “When it comes to real estate digital promotion and marketing it is very important to discuss ideas and suggestions with your customers. The same goes for vital business updates, lease transactions and information about relevant industry and neighborhood marketplace news and updates.”

 

3. Business news and Updates: Just like a devoted blog post section, you can think about establishing a news and updates category on your website in which important company updates, news release, survey/ research analysis and a lot more can be published. This is going to provide search engines, and also your clients, a favorable indication that your organization is growing actively which is extremely beneficial and also an important trust factor.

 

4. Market Reports Submission: A valuable promotion and marketing concept for real estate business will be to make a neighborhood marketplace report where you function in. In this particular document you can feature aspects that are normally data-intensive such as average lease price, rentable square footage (RSF), absorption rates, job opportunity data as well as

other significant information. Make sure this displays month-to-month or quarterly and features on your business website and you are certainly going to attract an interested audience and even more eyeballs than ever before.


5. Video Presentations: Videos are considered one of the strongest mediums available for marketing promotion, making video presentations one of the most neglected marketing assets by real estate agents nationwide. Not only is this method one-of-a-kind in reaching your target audience, but it also helps a business in showcasing their products & services in a more effective manner.

 

6. Newsletter Sign-up: This is an easygoing technique used in order to build a good database of prospective customers and partners. Even though this is only the start of your email marketing, collecting emails through a newsletter signup field is actually a crucial first step to quickly building a successful newsletter.”

 

7. SEO: This is essential in order to make sure that your business website fulfills all standard requirements in regards to SEO. When it comes to SEO strategy, an effective one will be able to assist you in generating enormous amounts of website traffic from Google and many other search engines. This grants your company exposure to all the users that are searching for keywords targeted to your business. A myriad of prospective investors, buyers and tenants perform online search for many different residential or commercial properties, so don’t ever exclude yourself from the online game.

 

8. Constant Result Monitoring: At last make sure that you have Google Analytics installed on your business website to keep an eye on promotion and marketing effectiveness. Also make sure that you always go over your website's statistics with Google Analytics at least once in thirty days. With its assistance you can create solid promotion and marketing selections and understand notable effects on your website. If it turns out that your website is not bringing in opportunities for your business as planned, Google Analytics allows you to take another look at it your company's performance and carry out the appropriate required measure.

 

Following this in-depth analysis regarding recent digital promotion and marketing trends, we will go on to cover even more trends in our "Part 2" of this blog post. There we will explain the strength of digital promotion and marketing in the real estate industry with regards to publicity. Keep browsing through our website for routine updates. If you liked this post then please give it a share!