May 2, 2023


The infamous Coronavirus having spread its wings globally has created an economic downturn by putting pressure on companies' efforts to go digital. It’s time for professionals to get their act together and brace for the change. A recent analysis has, however, pointed out that the target point has witnessed a shift to the popular albeit under-utilized factor for an effective change i.e., the cross-function collaboration among teams and business heads alike.


With the winds of change blowing harder, it has become critical for companies to engage in a tighter collaboration. Breaking the departmental silos is the first and foremost priority. On the contrary, several businesses have struggled to implement and execute this. It was pointed out in a recent revelation that executives believed that sole functions are focussed on competing rather than engaging in digital collaborations. This is a bone of contention during these unprecedented times and needs to be addressed wisely. To understand this in the layman's perspective, this implies that most businesses have their departments like R & D, production, marketing, sales, etc., competing with each other rather than collaborating, which would bring better results. The eye for internal competition has its terrible flaws - the companies and businesses focussing on such aspects often lack a vision, do not utilize their digital investments correctly, and are mostly ill-prepared to face threats and are unable to embrace opportunities. In the times of the pandemic, this behavior can become a liability leading to significant hindrances in the way of success.


Here's a problem we all need to sort out as quickly as possible. The issue relating to the siloed operations has marred businesses of all sizes. The trouble has increased manifold because it is hampering the digital development and plummeting the firms' ability to drive growth during a change in the global scenario. This carries an intense knock-on effect on the presence of the brand in the market when customers fail to access services in a manner they used to earlier. Always remember, things would see a ton of difference even after the pandemic, change is inevitable, and action is needed now. This is a real problem. As companies and businesses grow, so do the internal divisions that are a blot of a collaborative attitude. The crisis triggered by the pandemic outbreak has pushed everyone on the brink by speeding up the digital transformation strategies and by following the digital marketing trends. However, the situation relating to departmental silos is in the limelight once again, in turn, capping the digitization of businesses. The lackadaisical attitude has put the companies at a higher risk of decline, let go of the growth ideologies.


The carefully implemented cross-functional collaboration between departments of an organization is something that will enable an efficient digital transformation. Sans a digital marketing strategy and solution to the "siloes problem," the companies and businesses would continue to suffer. There have been many instances where internal competition and a lack of good collaboration have caused many companies to face redundant digital projects, affecting the overall organization. But as they say that every dark cloud has a silver lining, all is not lost. It has come out that several forward-thinking companies have discovered digital success at a time where many others have failed. This was done through collaborative efforts put in by the companies and workable digital marketing solutions set up by Tradebuilder through its able APRESP framework and the unifying IMK platform. These companies have stood firm to drive revenue by implementing functional collaboration at every scale, thus boosting their digital investments. Digital marketing agencies like Tradebuilder have seamlessly attained a position of appreciation through positive efforts that have yielded results and raised businesses' presence manifold.


Using a sophisticated analysis of the successful companies, it was discovered that these firms were able to achieve an industry-average growth in recent times. This happened because of better collaboration techniques compared to their counterparts that engaged mostly in competitive behavior. By hastening for digital transformation, it's vital to take cues from the successful companies and then adopt/implement technologies without losing the cross-functional collaboration. The fundamental aspect for all is to boost efficiency and productivity and be fruitful in the challenging times we live in today.

Plan ahead, digitally.

As we so eloquently describe, the leaders clearly understand what digital transformation and marketing mean for the organization and how efficient collaboration is a joint mission to achieve a particular set of goals. Grasp the vision, be clear, and aim high!

Discover your key performers, empower them.

The collaboration idea works better when leaders assign ownership and responsibility and hold executives responsible for their cooperation.

Work on projects collectively.

This helps generate value and encourages leaders to prioritize projects & allocate tasks for the broader organization ideologies.

Address the language barrier; keep it simple.

This is the essential fact. All digital marketing solutions and platforms need to be interoperable to allow better empowering and collaboration. This can help address isolation issues that might arise due to language constraints

Building smart technologies and digital marketing strategies is the key to success in the changing world. Digital marketing and operations need to work hand-in-hand to promote businesses. Taking an APRESP framework assessment from Tradebuilder can do wonders. Go ahead, give us a call today!