Digital Marketing for Health and Wellness

June 19, 2023

Digital Marketing for Health and Wellness

'Opportunities don't happen, you create them'. Let us show you how you can use digital marketing for health and wellness to create opportunities to help your business grow and prosper. 

This is your chance to grow your business as rapidly as the health and wellness industry growth. Recent analysis predicts the health and wellness market is all set to reach a whopping  US$ 4.4 Trillion by 2028, exhibiting a monumental CAGR of 4.19% during 2022-2028. Indeed, the industry is booming. 

It is also widening in scope and coverage of the market. People are making health and wellness a priority. The growing demand for exercise programs, digital therapeutics, nutritional products, immunity boosters, functional medicine, and mindfulness programs is exploding. 

Through consumer behavior and trend analysis, we are here to help you build a winning digital marketing strategy. If you know how to meet your audience’s expectations, you will create endless opportunities for your business to grow. Now let’s delve a little deeper in the digital marketing for health and wellness.

Why digital marketing is important in healthcare?

Google receives more than ONE BILLION queries a day on health. People want to be informed about how the health and wellness industry can enhance their lives. Even if you consider eliminating cyberchondria (excessive googling of health conditions resulting in excessive concerns) from the searches, the need for health-related information is still substantial. Digital marketing is the way you give that information to your customers, attracting them to use your services when the need arises.

The audience for the health and wellness space is obviously health-conscious. They are young, educated, well-researched, and not fooled by sensationalization. Connecting with and converting them requires you to exceed the standard marketing norms. You have to speak their language authentically without going too far. The digital realm is where you build lasting connections in this modern world. 

For prospective customers across the globe, wellness is a rising priority. A recent McKinsey study showed us this trend Take a look at the charts below:

Change in wellness prioritization compared 2-3 years ago McKinsey

Source: McKinsey.com 

Creating a connection with such an expansive audience without the use of digital marketing would be tough. 

Digital marketing for health and wellness also provides a channel to personalize communication with consumers and prospects. You can tailor your messages based on behavioral insights to improve their experiences. You can educate your consumer about their health and wellness, promote healthy behaviors, and provide valuable information about medical treatments and procedures.

With more people turning to the internet for healthcare information, digital wellness advertising campaigns are important to this industry. A robust online presence will keep your customers engaged, leads generated, and business thriving. 

Marketing strategies for health and wellness centers

You might wonder, what is a digital health strategy? To put it plainly, it’s a strategy that creates seamless omnichannel and digital offerings to help you meet your consumers wherever they are. It involves a combination of tactics ranging from SEO to social media and everything in between. To build a fullproof strategy, you must follow certain principles. Now, how to build an effective digital marketing for health and wellness strategy? Let’s try and understand how they work.

It all starts with your brand story 

The success of any wellness brand relies on its ability to create a captivating story that resonates with the target audience. Your wellness brand has a unique voice, and there is always a story behind it. Leverage it to connect with their audience. When you engage with consumers in a meaningful way through storytelling, they will remember you. 

If your marketing strategy can convey that story while building a relationship with your target audience, you have established yourself in the market as a brand to watch out for. 

A social media presence follows

With 7 out of 10 Americans using social media, prioritizing the same in your health and wellness digital marketing strategy is essential. And you must be SMART about it, literally and as an acronym. By using S-M-A-R-T goals, you can avoid aimlessly posting content that lacks substance and instead focus on building a strong social media presence. 

S-M-A-R-T stands for:

  • Specific goals: Who is your target audience? What social media channels will you use? 
  • Measurable goals: How will you determine the metrics or KPIs (Key Performance Indicators) to track progress? Will it be the number of followers? engagement? or click-through rates to your website?
  • Achievable goals: Are your goals realistic? Is your team equipped to attain them?
  • Relevant goals: Are your social media goals aligned with your broader business objectives? 
  • Time-bound goals: Is there a deadline to achieve the set goals? 

You create a purpose-driven social media marketing strategy and leverage the unique opportunities offered by each platform, such as stories, posts, podcasts, polls, quizzes, and more, by being SMART. It gives a clear purpose for your social media efforts, and you can avoid publishing content that lacks direction and build a loyal following of engaged customers.

Then it’s all under the influencers

The amalgamation of influencers and the wellness industry is a no-brainer. A majority of health and wellness marketers will agree with this strategy. Influencers offer a way to reach new customers and influence their purchasing decisions in an unobtrusive manner that bypasses ad blockers. Their expertise and recommendations hold weight with their followers. 

Regardless of the size and budget of your marketing efforts, influencers will be a valuable asset for your wellness business. Melissa Wood Tepperberg is an Instagram influencer with 1 million loyal followers. When she posts about a supplement brand, her audience will listen. Even if 1% converts, that’s still 10,000 sales. Can’t afford mega influencers? A low-cost strategy with micro or nano-influencers can still have a great return on investment and build long-term partnerships.

Your prowess with content also plays a role

In the wellness industry or any other industry, content marketing is a handy tactic. It establishes credibility, builds trust, generates new leads, and engages with target audiences at every stage of the buyers' journey. 

Blogs, videos, and podcasts all help to educate your audience and provide valuable information about your products or services. Whether you offer alternative medicine or are in the CBD industry, it’s the content marketing that lets you unveil the skepticism to make room for acceptance. Education through content marketing is necessary for wellness brands and your audience. 

Being omnipresent is the pinnacle of success

It is a folly to consider traditional and digital marketing as separate entities, just as it is to think of marketing tactics as siloed campaigns. A better approach is to create a cohesive experience that incorporates creative assets that convey the right message at the right time. 

Your goal should be to reach customers wherever they are, regardless of the channel they use. Omnichannel marketing research shows that customers interacting with three or more channels are more likely to make purchases and spend more on average. They are also more likely to become repeat customers. We don’t think there is a need to further emphasize the importance of creating a seamless and comprehensive marketing strategy.

Tradebuilder: your Health and wellness marketing agency

We are marketing, design, and technology experts and the Health and wellness industry has been a major part of our business. We have a lot of health and wellness businesses happy with the results they have achieved with us. With years of experience working in the industry, we understand the dynamics and know how to leverage them to your advantage. 

We help you acquire, engage and retain your consumers. We are masters of building credibility and reputation management online. We adhere to an integrated and data-driven marketing strategy. Our lead tracking management system won’t miss a single click. All you have to do is give us a call at +1 (844) 822-8442 and/or visit our website and let us know what your SMART goals are. 

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