As marketers, we are always on the lookout for ways to up our game to create content that's compelling, informative, and engaging. And now, we have a powerful new tool in our arsenal, ChatGPT, the AI language model that's taking the world by storm. ChatGPT and content marketing helps us to create more effective messaging and channels that reach specific target audiences. It optimizes content, landing page design, and conversion rates. And it even enhances our own creativity, providing us with new tools to deliver our work more efficiently.
But ChatGPT isn't a replacement for human creativity. While AI can certainly help us to create better content, it can never replace the unique perspective and creativity that comes from personal experiences, emotions, and opinions. Human-created content is more creative and unique because it's based on these things, while AI content is only based on trained data.
So, while ChatGPT is a powerful tool that can help us to create better content, it's ultimately up to us as marketers to use it in the right way to leverage its strengths while still embracing our own creativity and humanity. We are here to tell you how to do it.
ChatGPT: Bringing AI in Content Marketing
Imagine writing a question into a chatbot and the chatbot replying with a comprehensive answer checking all the boxes of your requirements. That’s ChatGPT for you. It is designed to understand natural language, which means it can understand and interpret text in a way that's similar to how humans do.
When you log into ChatGPT, you will see a chat window. In the ‘send a message’ tab, you will write your query, and it will offer you an answer.
We couldn’t resist asking the AI model to introduce itself. Here is what ChatGPT introduced itself:
We were impressed! After using ChatGPT for over two months, we can tell you it will make your content more exciting. Don’t believe us? Hear from ‘the tool of the hour’ itself.
It certainly has so much to offer.
- ChatGPT is one of the largest language models ever created, with a staggering 175 billion parameters.
- It has been trained on a diverse range of sources, including books, articles, and web pages, to develop a deep understanding of human language and context.
- It has been used in a variety of applications, including chatbots, language translation, content creation, and even poetry!
- It is capable of completing sentences, generating captions for images, summarizing long articles, and even composing original stories.
- The performance of ChatGPT is measured by a metric called perplexity, which evaluates how well the model can predict the next word in a sentence. ChatGPT achieved a perplexity score of 4.5, which is the current state-of-the-art!
It suffices to say that you are missing out if you are not using ChatGPT for content marketing.
How businesses can use ChatGPT for content marketing?
Now, the question is how you leverage ChatGPT to its full potential. Since it does come with certain limitations, you must tread carefully.
The good thing is that ChatGPT does not hide its weaknesses. As soon as you log into it, it will display its capabilities and limitations; there aren’t many.
According to ChatGPT, it;
- May occasionally generate incorrect information
- May occasionally produce harmful instructions or biased content
- Limited knowledge of world and events after 2021
So, what is the solution?
When giving prompts, it's important to be very clear and detailed. However, don't accept it as final once you receive a response. Instead, use it as a starting point to dig deeper, explore more, and come up with further iterations.
To help you further, here are four ways you can use ChatGPT for maximizing your content marketing efforts.
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Use ChatGPT as your personal copywriting assistant.
ChatGPT can assist you in creating copies for various marketing assets such as emails, blog posts, product descriptions, ads, headlines, websites, and social media captions. You can also ask it to generate content or modify existing content to suit a specific tone, target a particular persona, or improve it for a specific goal, like SEO.
It may be difficult for ChatGPT to write an entire blog post. However, you can ask it to provide an outline and go from there.
2. Get recommendations for marketing tools and more.
We will let ChatGPT answer this one for us.
As marketers, this list summarizes most of our tools. And if you want to know more, ask follow-up questions. ChatGPT won’t disappoint.
3. Get inspired with content ideation
It is no surprise that ChatGPT works incredibly well to generate a wide range of ideas based on a given topic or keyword.
This is as good a starting point as any. And it’s not just blogs and whitepapers that ChatGPT is good at. It will go as far as to give you ideas for your own chatbot prompts on your website.
4. Become shortcut, formula, and code savvy.
ChatGPT also has the capability to teach you shortcuts and formulas. If you are like me and don’t remember those long Excel commands, ChatGPT will be your savior.
ChatGPT will also write code for you in the language you want. Here is an example.
ChatGPT agrees with us. Here is what the AI tool said when we asked it the same question.
The Takeaway
You might hear whispers that AI will soon take over the human workforce. ChatGPT is the AI tool that proves the notion to be false. ChatGPT simplifies our job as writers. It gives us concise information that Google and Bing might never be able to. Instead of scrolling through tens and hundreds of articles, ChatGPT summarizes a topic so perfectly that you can grasp it within minutes.
For us at Tradebuilder, ChatGPT is a tool that promotes our creativity, efficiency, and work speed. It’s never been ChatGPT vs Content Marketing, it’s ChatGPT and content marketing for the win. Let us know what you think.
